South Shore has received a commission from Channel 4 for a new food entertainment format, Next on the Menu.
The series from South Shore (The Floor, Freddie Flintoff’s Field of Dreams, Accidental Tourist, Worlds Apart) gives participants the opportunity to create the next blockbuster menu item for leading high street food brands. Leading food retailers will provide access to their development kitchens and teams to explore how menu items are conceived, tested, and launched. Each episode introduces a new cast of superfans of the chains featured.
Host Ellie Taylor said, “Next on the Menu has given me a whole new appreciation for what goes into the dishes we grab without a second thought. I’m looking forward to watching genuine superfans pitch their mouth-watering dream creations, and I love that viewers will get a proper behind-the-scenes look at how big food brands evolve and maybe even help shape what we’ll all be eating next.”
Clemency Green, senior commissioning editor, commented, “Next on the Menu combines a competition format with the irresistible appeal of getting to access and peek behind the curtain of some of Britain’s most beloved chains. It is a celebration of culinary creativity, commercial insight, fandom, and the power of a great idea.”
