The global format rights to the YouTube-first adventure game Stop The Train have been acquired by Banijay Entertainment.
The high-concept competition was created by French YouTuber Squeezie and director Théodore Bonnet. Produced by Unfold Production, it premiered on YouTube last year with a cast of French influencers competing in challenges on a moving train.
James Townley, chief content officer for development at Banijay Entertainment, noted, “Stop The Train truly pushes creative boundaries, through its originality, competitive intensity and distinctive location-led design. We’re incredibly excited to be working alongside Unfold Productions and Squeezie, a defining figure in the digital landscape, whose creative vision and deep connection with online audiences have been central to the format’s success. Born on YouTube and already proven popular with fans, we see strong potential to scale the concept across our global footprint for multi-platform audiences around the world.”
The deal was brokered by Helen Greatorex, head of format acquisitions at Banijay Entertainment.
