Blu and Strong Production, Fremantle’s Danish production labels, have been combined under the Blu banner.
Based in Copenhagen, the newly integrated Blu will deliver content across entertainment, reality, lifestyle and factual entertainment. Katrine Herforth, Blu’s current CEO, will lead the integrated unit. Sune Roland, the current label manager of Strong Production, has stepped down.
The venture’s slate includes X-Factor, The Traitors, Farmer Wants a Wife, Race Across the World, Hotel Romantik and Villa of Broken Hearts.
Georgette Schlick, CEO for Fremantle Northern Europe, said: “We legally merged Blu and Strong Production last year and, as a result of which both brands started working together more closely. The positive effect was not only seen by us, but importantly by our clients. It therefore made sense for us to fully integrate these brands. It will enable us to act faster, be bolder and more efficient in delivering creative success for our clients. I look forward to continuing to work closely with Katrine and her outstanding team. She has incredible drive, experience and expertise to guide Blu in its newly created form. I would also like to thank Sune for all his hard work and achievements across his tenure at Strong Production. Sune is a true professional and a remarkable person. It has been a great pleasure to have worked with him. I wish him the very best in his future career.”
Herforth added: “Blu and Strong Production have been successfully collaborating for a number of years, and this full integration of both labels now provides a more powerful combined talent offering to our partners, with creativity and innovation at our heart, whilst also delivering cost efficiency. I am extremely proud to lead the newly formed Blu going forward. I would like to thank Sune for his valued collaboration and tremendous efforts over the past years and wish him continued success for the future.”
