Global Agency will host the European premiere of its new format brand The Mashup at MIP London next week.
The new music competition format was unveiled first at NATPE Global earlier this month. The MIP London launch is set for Monday morning at IET London’s Turing Theatre. The concept is built around the concept of musical mashups, which have proven popular on social media.
“After the strong initial response in the U.S., we believe the format is perfectly positioned to resonate with European broadcasters and platforms,” said Izzet Pinto, CEO of Global Agency and creator of the format. ‘The Mashup delivers fresh energy to the music competition space—and today, the industry is looking for originality more than ever.”
