A big week for the global content business in the British capital ended with news of Paramount Skydance’s transformative deal to buy Warner Bros. Discovery.

Close to 2,000 delegates from 74 countries were present at MIP London this week.

Evan Shapiro spoke to a packed room of MIP London delegates as the event wrapped this week, declaring that YouTube really is TV and that this is the year when adapting your business models to the new reality is critical for survival.

As sports continue to reshape the streaming economy, a MIP London panel featured insights from Pluto TV's Olivier Jollet, Tubi's David Salmon, and DAZN's Walker Jacobs in conversation with consultant Jennifer Batty on trends across FAST, AVOD, and hybrid models.

MTV in the U.K. has revealed three digital-first series for its YouTube channel, commissioned by Amie Parker-Williams, director of digital commissioning and production.