Following screenings at NATPE Miami and MIP London, Global Agency has sealed two deals on its new music competition format, The Mashup, Izzet Pinto, CEO, reveals to ScreenMDM in our latest podcast episode.

Global Agency will host the European premiere of its new format brand The Mashup at MIP London next week.

Izzet Pinto, CEO and founder of Global Agency, unveiled his new format creation The Mashup at Realscreen Summit this morning, noting the new musical competition delivers social-media traction and additional revenue opportunities for broadcasters and platforms.

Global Agency is unveiling its brand-new musical competition format The Mashup at Realscreen Summit this week, delivering an exclusive screening tomorrow (Tuesday) morning.