KC Global Media Asia has unveiled a new travel competition series featuring popular content creators for AXN Asia and its YouTube channels, aligning with the Sarawak Tourism Board on the four-part production.
AXN Ultimate Challenge: Sarawak encompasses four 15-minute episodes and sees two content creator teams engaging in physical and mental challenges inspired by Sarawak’s landscapes and culture. Sarawak is the largest state in Malaysia.
KCGM Studios is producing the series, which is hosted by Mark O’Dea and features Khenji Saito, Adam Manuel, Estelle Fly and Saffron Sharpe, who will all also be producing their own social content. The Sheraton Kuching Hotel is the official hotel partner.
AXN Ultimate Challenge: Sarawak arrives on the AXN Asia YouTube channel tomorrow and the AXN Taiwan YouTube channel next week. It will also be carried on AXN East Asia, AXN Singapore, and AXN China.
George Chien, KC Global Media’s co-founder, president and CEO, noted, “Our forward-thinking team has created an immersive adventure with AXN Ultimate Challenge: Sarawak that puts the culture, people and spirit of adventure at the heart of the story. We look forward to audiences across the world becoming inspired to experience Sarawak for themselves. And we look forward to seeing where the KC Global Media AXN Ultimate Challenge can explore next.”
“Sarawak is a destination where adventure, culture and nature come together through authentic experiences deeply connected to our landscapes, communities and way of life,” stated Dr. Sharzede Datu Haji Salleh Askor, CEO of the Sarawak Tourism Board. “AXN Ultimate Challenge: Sarawak offers viewers an exciting way to discover this diversity—from challenges inspired by our natural environment to cultural encounters and local stories that make every journey here unique. We hope the series will inspire audiences across the region to discover Sarawak, Malaysia for themselves.”
