Sony Pictures Television has picked up a majority stake in 32 Flavors, Alex Baskin’s non-scripted outfit that makes Vanderpump Rules, The Real Housewives of Beverly Hills, The Real Housewives of Orange County, and The Valley.
The three-year-old company works across documentaries, true crime, podcasts and talk, as well as scripted development. Its upcoming slate includes Still Flipping Out and Love Thy Nader, which it joined beginning with the show’s upcoming second season.
“Alex is one of the most passionate and hardest-working people in this business, with an impressive track record of building durable, culture-driving franchises,” said Katherine Pope, president of Sony Pictures Television Studios. “This deal reflects our broader strategy to invest in best-in-class creative talent and scale distinctive, globally relevant IP. As the market evolves, we see real opportunity in premium nonfiction, and 32 Flavors strengthens our ability to deliver high-impact, returnable formats that connect with audiences and buyers around the world.”
Baskin will continue to lead as CEO, with the leadership team remaining in place.
“32 Flavors has been on a remarkable trajectory, and with Sony’s support, we expect that momentum to accelerate meaningfully,” said Baskin. “The company is built on a clear creative vision and a track record of creating and sustaining culturally resonant programming across formats, and Sony’s scale, track record, and talent-first approach allow us to build on that momentum at a greater level without compromising the integrity and entrepreneurial spirit that defines the company.”
