Banijay Asia is producing an Indian version of Talpa Studios’ reality format The Alliance for Prime Video.
This is the first international adaptation of the format, which launched in the Netherlands and is now in season three on SBS6, securing a share of almost 21% at the start of the year. It has also done well for the streaming platform KIJK.
Sebastian van Barneveld, director of global distribution at Talpa Studios: “Proven in the Netherlands, dominating access prime time with the strongest ratings seen in the past three decades, this highly flexible Talpa Studios format brings together all our core strengths into one powerful show. Seeing The Alliance expand into India is a proud milestone for us. With Banijay Asia, we couldn’t have asked for a stronger launch partner in this genre.”
Deepak Dhar, founder & group CEO at Banijay Asia, said, “Banijay Asia has built long‑standing, trusted relationships with streamers across India, and this commission reflects the confidence they place in our ability to deliver distinctive, high‑value content. Prime Video India has been an important partner in this project, and is the perfect home for a format of this scale and ambition.”
Mrinalini Jain, group chief development officer at Banijay Asia & Endemol Shine India, said, “At Banijay Asia, we constantly challenge ourselves to bring the region fresh, distinctive, culturally relevant and engaging entertainment, while continuing to push the envelope and shape the future of the entertainment landscape. We believe great content must travel and be celebrated, whilst being meaningfully localised to the cultures and audiences it serves. With our partners at Prime Video India, who have always supported our vision, The Alliance reflects this ethos.”
