Tinder and TikTok are partnering for Double Date Island, teaming with ITV Studios’ Studio 55 and digital content experts Cowshed Studios.
The Tinder reality dating show selects pairs of best friends from the U.S., Brazil, Australia, the U.K, France, Spain, Italy, and Germany to go on double dates. It will air on TikTok this summer, only available to users 18-plus. Co-developed by Studio 55 and distributed by Zoo 55, it will be produced by Cowshed Studios, with the support of OMD, Tinder’s agency in EMEA for media strategy, planning, and buying.
The series, inspired by the dating app’s Double Date feature, was unveiled at Cannes Lions.
“This partnership is a genuine milestone,” said Paolo Lorenzoni, VP of marketing for EMEA at Tinder. “Double Date Island on TikTok isn’t just a distribution deal; it’s a shared statement about how two platforms committed to authentic, social-first experiences can come together responsibly to move culture forward. For us, this is a natural next step in bringing our communities more interactive entertainment.”
“Creators are at the heart of how entertainment is discovered, shared, and talked about on TikTok, and Double Date Island brings that energy to life in a fresh new way,” added Kris Boger, regional general manager for the U.K., Ireland, and Benelux, business solutions, at TikTok. “We’re pleased to be the home for this season series, bringing a new creator-led entertainment format to young adults across Europe. It’s an exciting next step in how new formats can meet audiences where they watch, participate, and connect with culture today.”
“Double Date Island is exactly the kind of format Studio 55 was built to create: authentic people, genuine connections, and a production model designed for the platforms where young adults naturally connect,” noted Will Scougal, EVP of brand and commercial Partnerships at ITV Studios.
