Warner Bros. International Television Production (WBITVP) will license more than 4,000 new hours of library content to Little Dot Studios for use across its owned-and-operated digital broadcast network.
The multi-year agreement builds on their existing agency relationship, whereby Little Dot Studios supports WBITVP’s digital channel strategy, ad sales, and digital copyright management across its YouTube and Facebook operations. The licensing agreement, intended to maximize the reach and value of the company’s library, includes shows from the reality, dating, and factual entertainment sub-genres to be made available on YouTube channels, including First Comes Love, Real Stories, Absolute History, Only Human, and Absolute Docs. The slate includes First Dates, Who Do You Think You Are?, The Repair Shop, Supernanny, and The Bachelor.
Andrew Zein, EVP, creative format development and sales at Warner Bros. International Television Production, commented, “We see digital platforms as a critical growth engine for our content, and this expanded partnership with Little Dot Studios enables us to further unlock the value of our catalog. By combining our premium IP with Little Dot’s expertise in audience development and monetization, we’re able to reach existing fans of our shows in new ways, as well as find new audiences, and continue to build a sustainable digital business around our industry-leading formats”.
Connie Hodson, director of content acquisitions and partnerships at Little Dot Studios, added, “This expansion is an important step forward in our partnership with WBITVP. Through a joined-up, multiplatform approach, we’re able to grow audiences at scale while unlocking new revenue streams that support WBITVP’s wider digital growth ambitions.”
Little Dot Studios has more than 135 actively managed digital broadcast channels, as well as a suite of seven FAST brands.
