The format rights to You Laugh You Lose from Yoshimoto Kogyo, the Japanese outfit behind Prime Video’s hit LOL: Last One Laughing, have been acquired by Banijay Entertainment.
Banijay will look to adapt the format across its 23-market footprint, with Yoshimoto continuing to oversee distribution in all other territories. The series, billed as a comedic endurance test, first aired on Nippon TV in Japan.
LOL: Last One Laughing is produced by Banijay Entertainment labels in 11 markets.
James Townley, chief content officer, development, at Banijay Entertainment, said, “You Laugh You Lose is a blockbuster comedy classic in Japan. It’s playful, unpredictable, and packed with international potential. The 24-hour scenario builds escalating comedic tension, and the instant-penalty gag adds a hilarious beat. It is incredibly adaptable and complements our portfolio, offering our labels and clients a chance to craft a locally distinctive, market-defining hit.”
Hiroshi Fujiwara, director and VP at Yoshimoto Kogyo, added, “We are truly honoured to be working with Banijay Entertainment, home to one of the world’s largest production networks, to drive the international expansion of You Laugh You Lose (No Laughing). We are proud to count it among Japan’s most popular variety shows, and we look forward to audiences around the world enjoying the format.”
The deal was brokered by Helen Greatorex, head of format acquisitions at Banijay Entertainment.
