Netflix has sealed an exclusive video podcast deal with iHeartMedia covering 15 shows that will be carried on the platform in the U.S., with additional markets to follow.
The deal includes all new episodes from the podcast lineup, plus select library episodes. New episodes land on Netflix early next year in the U.S., expanding to additional markets at a later date.
All audio-only rights and distribution for the shows included in the deal remain with iHeartMedia. The podcasts will continue to be available on iHeartRadio and other platforms.
The deal includes The Breakfast Club, co-hosted by Charlamagne Tha God; and Chelsea Handler’s Dear Chelsea; as well as My Favorite Murder, Joe and Jada, This Is Important; and Bobby Bones Presents: The Bobbycast, among others.
“Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category—video podcasts,” said Bob Pittman, CEO of iHeartMedia. “Netflix has a leading video-first service, and this partnership perfectly complements our strong audio foundation. Working with Netflix—an important leader in entertainment—gives fans one more way to connect with the personalities they love and opens the door to new audiences, including viewers discovering these shows for the first time. These shows feature dynamic hosts, compelling conversations, and passionate fan communities, available in both audio and now as a natural video extension. Audiences can now not only listen but also watch and enjoy top-rated iHeartPodcasts alongside award-winning series and movies from Netflix.”
Lauren Smith, Netflix’s VP of content licensing and programming strategy, added, “With this partnership, we are incredibly excited to offer our members such unmatched variety, and to deliver highly entertaining podcasts featuring some of the world’s most dynamic personalities.”
