Banijay Kids & Family has inked a range of new digital distribution deals as it expands its reach across YouTube, FAST, Prime Video and more.
Again! Again!, the global public-service-values channel launched by Acamar Films, has picked up a selection of titles, including Mister Maker and Mumfie.
Banijay Kids & Family licensed YouTube (AVOD) and Amazon Prime (SVOD) rights to Beakus’ preschool series Olobob Top, with the existing YouTube channel joining Banijay Kids & Family’s CMS network. It has also expanded its third-party offering across its owned and operated YouTube network with content from TheSoul Group, including DoodLand, Teen-Z, Baby Zoo, and Learn Toons.
It is also using its digital footprint to drive gains for off-screen activities, including Mister Maker live shows.
Outside of its core kids’ and family footprint, it landed Lighthouse Studios’ Murder by Gaslight for ZK Comedy Plus, the company’s non-kids’ animation hub on YouTube, on a non-exclusive basis, joining Ava & Digger (in collaboration with TheSoul Group) and upcoming adult mockumentary Belzebubs.
Dan Lewsey, SVP for digital and social media at Banijay Kids & Family, stated, “Our compelling and diverse digital network gives us an increasingly powerful way to connect brilliant content with audiences around the world. These latest partnerships demonstrate the breadth of that approach, from taking our own much-loved titles to new platforms, to bringing strong third-party IP into our ecosystem.”
Check out our MIPCOM edition for a great conversation with Banijay Kids & Family CEO Benoît Di Sabatino, in which he highlights digital as a key growth opportunity.
