Cloudco Entertainment has tapped Banijay Kids & Family to manage the Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French.
The suite of Care Bears channels delivers series, specials, movies, and shorts. Banijay Kids & Family will oversee content programming, optimization, audience development, content protection, and brand growth. The deal also brings the Care Bears content catalog into Banijay Kids & Family’s ZeeKay network of YouTube channels.
Dan Lewsey, SVP for digital and social at Banijay Kids & Family, noted, “With hundreds of hours of content, the Care Bears library offers a substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimization and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalog is fully optimized for sustained global growth and long‑term results.”
Myles Hobbs, VP for global distribution and digital at Cloudco Entertainment, added, “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalog with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalizing existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”
