Cloudco Entertainment has enlisted RTL Consumer Products to serve as the exclusive licensing representative for Care Bears in Germany, Austria, and Switzerland (GSA).

Working with its regional licensing agent, DeAPlaneta, Cloudco Entertainment has aligned with European retailer LPP Group on a range of new Care Bears merchandise.

As it inches towards Care Bears' 45th anniversary in 2027, Cloudco Entertainment has landed a raft of licensing and retail deals in the run-up to Licensing Expo.

Cloudco Entertainment has tapped Banijay Kids & Family to manage the Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French.

Cloudco Entertainment has expanded the publishing activities for its Care Bears brand, aligning with HarperCollins, Scholastic, Running Press, and Penguin Random House, among others.