As it inches towards Care Bears' 45th anniversary in 2027, Cloudco Entertainment has landed a raft of licensing and retail deals in the run-up to Licensing Expo.

Cloudco Entertainment has tapped Banijay Kids & Family to manage the Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French.

Cloudco Entertainment has expanded the publishing activities for its Care Bears brand, aligning with HarperCollins, Scholastic, Running Press, and Penguin Random House, among others.

Basic Fun! is working with Warner Bros. Discovery Global Consumer Products on a Harry Potter-themed collection of Care Bears plush.

A special Stranger Things-themed plush collection for the Care Bears has launched at Walmart stores across the U.S.