Cloudco Entertainment has expanded the publishing activities for its Care Bears brand, aligning with HarperCollins, Scholastic, Running Press, and Penguin Random House, among others.

Basic Fun! is working with Warner Bros. Discovery Global Consumer Products on a Harry Potter-themed collection of Care Bears plush.

A special Stranger Things-themed plush collection for the Care Bears has launched at Walmart stores across the U.S.

The first-ever official Care Bears-branded play area is opening in Austin, Texas, in 2026.