Basic Fun! is working with Warner Bros. Discovery Global Consumer Products on a Harry Potter-themed collection of Care Bears plush.
Basic Fun! is the plush license holder for Cloudco Entertainment’s Care Bears. The Harry Potter x Care Bears collection comes as Harry Potter marks its 25th anniversary since the first film release. It features Care Bears characters representing the four Hogwarts houses and will be made available at retailers throughout North America, the U.K., and the EU this spring. The plush are available in two sizes, 8″ and 12″.
Lisa Doiron, VP of global brand marketing at Basic Fun!, called it an “enchanting crossover that’s rich in character details and filled with heart.”
“Care Bears and Harry Potter have a unique ability to connect with fans of all ages,” added Robert Prinzo, head of global licensing at Cloudco Entertainment. “Bringing them together was a fun and meaningful way to celebrate imagination, magic, and the comfort these brands have offered for decades.”
