Cloudco Entertainment has enlisted RTL Consumer Products to serve as the exclusive licensing representative for Care Bears in Germany, Austria, and Switzerland (GSA).
The move comes as the brand heads toward its 45th anniversary in 2027. The series lands on TOGGO in September after premiering on the brand’s digital services. RTL Consumer Products’ in-house audio label will release Care Bears audio stories this summer on major streaming platforms. Licensed products are already in development in multiple categories.
“Care Bears has never felt more relevant, from culture and retail to the conversations we’re having with partners around the world,” said Robert Prinzo, head of global consumer products at Cloudco Entertainment. “As we look ahead to the brand’s 45th anniversary and the next chapter of growth, we’re excited to work with RTL Consumer Products to bring the heart of the brand to new audiences across Germany, Austria, and Switzerland.”
“We’re excited to partner with RTL Consumer Products as we continue expanding the Care Bears brand across Germany, Austria, and Switzerland,” added Sean Gorman, president of Cloudco Entertainment. “The strength of RTL’s ecosystem gives us a unique opportunity to introduce Care Bears through multiple content touchpoints, creating a strong foundation for audience growth and long-term brand expansion in the market.”
“Our shared goal is to bring the Care Bears to life emotionally across all platforms and establish them sustainably in the German market,” added Beate Mitschke, VP of franchise marketing and product development for RTL Consumer Products. “With this iconic brand, we are strategically strengthening our portfolio in the areas of cross-generational, lifestyle, and evergreen brands.”
