A new global licensing alliance between BBC Studios and Mattel brings the beloved Bluey to products for five of the toy giant’s franchises: Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.
Available beginning this fall, the collection will feature Bluey characters across Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games.
Nick Karamanos, head of entertainment partnerships at Mattel, commented, “Bluey reminds us that the best play doesn’t require anything extraordinary, just creativity, laughter, and the people you love. That’s what makes this partnership a natural fit. We’re bringing Bluey, Bingo, and their family and friends to brands fans already know and love, inviting families to create new stories, adventures, and memories together.”
Suzy Raia, EVP for global consumer products at BBC Studios, added, “Bluey has resonated with families around the world because it celebrates the creativity and connection that comes through play. Mattel’s portfolio of iconic brands makes them an ideal partner to extend that spirit through new and engaging play experiences.”
