Mattel has appointed Steve Totzke as president and COO, overseeing its global brand portfolio, sales and commercial operations, and consumer products and experiences, as Roberto Stanichi, president and chief marketing and brand officer, exits to join Netflix.
Stanichi has been with Mattel for 22 years. He has stepped down to become VP of global consumer products and experiences at Netflix. “Few companies understand the emotional power of storytelling and fandom like Netflix, building worlds audiences watch, obsess over and live in,” Stanichi said on LinkedIn. “It is an incredible privilege to join Marian Lee and this extraordinary team. Backed by Netflix’s legendary culture of bold innovation and creative courage, I could not be more energized to bring these stories off the screen, pushing boundaries across products and experiences to give fans new ways to connect with what they love.”
At Mattel, Totzke will report to Chairman and CEO Roger Lynch, who commented, “Steve is a highly accomplished and respected leader at Mattel and across the global toy industry, with three decades of experience driving growth, deepening relationships with our retail and entertainment partners, and expanding the reach of our brands. He has been an invaluable advisor to the Board and to me as I’ve stepped into the chairman and CEO role. Steve’s comprehensive understanding of Mattel and the marketplace makes him exceptionally well suited to lead in this newly created role. I look forward to working closely with him as we sharpen our execution, drive innovation and creativity, and translate the strength of our brands into value for our shareholders.”
Totzke, previously president and chief commercial officer, added, “Mattel has an extraordinary portfolio of brands, tremendous creative and commercial capabilities, and an incredibly talented team. Bringing our brand portfolio, commercial, and consumer products and experiences organizations together gives us a powerful opportunity to operate with greater focus and speed, strengthen our partnerships, and create even more compelling products and experiences for our fans around the world.”
