There’s an expanded licensing program for Yo Gabba Gabba! in place, with a host of new consumer products for the U.S. and Canada on the heels of the season two launch of Yo Gabba GabbaLand! on Apple TV.
Apple TV is also home to all four seasons of WildBrain’s original series. A recent musical tour was also a success. Jazwares, global master toy partner, released a line of Yo Gabba Gabba! figurines exclusively at San Diego Comic-Con, reflecting the property’s continued engagement with fans.
All licensing agreements for the brand were signed with franchise owner GabbaCaDabra, co-owned by Yo Gabba Gabba LLC and WildBrain, and facilitated by Golden Sombrero Licensing.
“This is a thrilling moment in the evolution of Yo Gabba Gabba!,” said creators Christian Jacobs and Scott Schultz. “Coachella and the live tour showed the groundswell of love from audiences who hold the brand so close to their hearts, and we’re excited to be rolling out new merchandise for fans of all ages, bolstered by fresh new content on Apple TV, powered by fun, energy, and joyful music.”
HarperCollins Children’s Books is on board as a publishing partner, unveiling a sticker and activity book and I Can Read! book for this summer, with a doodle book and board book set to follow in 2027. Children’s blankets and bath towels will be made available by Jay Franco. Super Impulse is bringing miniature toys to retail shelves this spring.
The deals also cover the apparel and accessory categories with partners such as Spirit Jersey, Ripple Junction, Overlord, Goodie Two Sleeves, Concept One, and Centric Brands. There’s also children’s jewelry and hair accessories from H.E.R. and a line of adult bling from King Ice.
There are also game initiatives with Small Fries (a children’s card game) and Bare Tree Media (mobile stickers, mobile themes, and mobile smartwatch faces.)
Bart Silberman, founder of Golden Sombrero Licensing, said, “We have a host of terrific licensing partners signed up, with even more to come. The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!”
