Konami Cross Media NY is working with Intimo on a new range of Yu-Gi-Oh! branded merchandise in the U.S.
The deal covers sleepwear, accessories, and home goods.
“Intimo has a strong presence in the children’s market and is actively expanding its portfolio to embrace evergreen anime properties,” said Jennifer Coleman, SVP of licensing and marketing at Konami Cross Media NY. “Yu-Gi-Oh! was the clear choice for this expansion. We are thrilled to work with the Intimo team to launch a full product line, including comfortable pajamas, cozy blankets, stylish backpacks, essential cold-weather gear, and practical lunch boxes.”
Sara Daitzman of Intimo added, “Partnering with a globally recognized and beloved franchise like Yu-Gi-Oh! elevates the excitement and quality of our growing anime portfolio. We understand the passion of the fans and are committed to delivering products that not only feature their favorite characters but also uphold the high standards of comfort and style Intimo is known for.”
