Pocket.watch has brought additional creators into its global content distribution library, aligning with Topper Guild, JJ & Mikey, Lana’s Life, and others.
The next-gen creator media company has added eight digital creators—with a combined reach of more than 132 million subs—to its offering.
Topper Guild is the largest of pocket.watch’s new partners, boasting 87 million subscribers on YouTube. The other new additions to the pocket.watch network are JJ & Mikey (19 million sub), an animated gaming duo from Maizen; as well as Lana’s Life (8.6 million), DeeDee Show (1.5 million), Wands and Wings (3.6 million), Fun Time With Soso (720,000), Nick and Poli (5.6 million) and English Tree (3 million).
“This is a breakthrough opportunity for programmers looking to attract and engage teens and families with scaled collections of sensational, premium-ready shows,” said David B. Williams, SVP and GM for channels at pocket.watch. “These new creators not only broaden the appeal of our already unbeatable catalog, they will further establish what we’ve seen time and again… success on YouTube translates everywhere.”
“These creators aren’t just chart-toppers, they’ve built incredibly popular libraries of premium content on YouTube and they’re defining next-gen entertainment,” said Chase Landau, SVP of creator partnerships at pocket.watch. “By combining their highly engaged fanbases with pocket.watch’s franchise-building engine, we’re helping them expand their fan bases to a whole new set of platforms beyond YouTube.”
