Caroline Servy, managing director of The WIT, talks to ScreenMDM about social video and its impact on entertainment formats.
The WIT will be at MIP London next week with its always-popular Fresh TV presentation highlighting what’s hot in formats.
In the latest episode of The SwitchScreen, our editorial strand profiling the leaders, analysts, and technologies driving, understanding, and plotting survival strategies for the sweeping changes across the ecosystem.
Watch on YouTube below. Also on Spotify here. Audio only on Amazon Music.
In this podcast, Servy highlights emerging and continuing format trends, from the success of The Traitors to the rising value of big-scale studio productions and adventure formats. She also weighs in on how the collision of TV and YouTube is reshaping content creation and how creators are evolving into brands (and vice versa). Servy also showcases a new The WIT service tracking and curating the biggest digital creators on YouTube to help broadcasters and platforms understand what’s driving viewer engagement.
