Speaking at CONECTA Magaluf-Mallorca, Caroline Servy, managing director of The WIT, discussed how the creator economy and traditional media are becoming increasingly intertwined.

Caroline Servy, managing director of The WIT, talks to ScreenMDM about social video and its impact on entertainment formats.

MIP London has showcased its comprehensive program for executives in the formats space, including an edition of The WIT's Fresh TV, presentations by Talpa Studios and Global Agency, and three sessions focused on Korean IP.