The Spanish audiovisual sector has reached unprecedented levels of production, according to Gloria Saló, director of production and content consulting at GECA.

Speaking at CONECTA Magaluf-Mallorca, Caroline Servy, managing director of The WIT, discussed how the creator economy and traditional media are becoming increasingly intertwined.

The Spanish Society for Technological Transformation (SETT), Secuoya Content Group, and Société Générale have joined forces to establish Aurora Media Inversiones, a €200 million investment fund to accelerate the growth of Spain’s audiovisual industry.

The tenth edition of CONECTA Magaluf-Mallorca took place this week with 400 execs and creatives from 30 countries discussing trends in Iberia and Spain's growing influence in the global content sector.

Jonathan Broughton, director of research at PlumResearch, delivered a keynote presentation on fiction and audience discovery at CONECTA in Mallorca, highlighting the streamer shift from a subscriber-acquisition mindset to a retention one.