The Polish textile company Tatuum is releasing a new clothing collection based on the Maya the Bee, following the success of the first line, via a deal with DeAPlaneta Entertainment, which manages the IP in Iberia, Italy, and Greece, and consumer products in CEE.
The new product line includes T-shirts, jackets, and accessories like keychains, bags, and brooches, targeting the kidult audience. The brand is celebrating its 50th anniversary with a range of initiatives, including a dedicated pop-up channel on Samsung TV Plus and Pluto TV, and a Maya figure at the Madrid Wax Museum.
Animaj and Studio 100 International are joint co-owners of the Maya the Bee IP.
