WildBrain has teamed with the Canadian lifestyle brand October’s Very Own (OVO) on a new apparel collection inspired by the classic teen series Degrassi.
The OVO x Degrassi Collection features a look inspired by the basketball jersey worn by Jimmy Brooks, the Degrassi character portrayed by Drake. The partnership with OVO, which was cofounded by Drake, was brokered by WildBrain CPLG.
The collection includes a varsity jacket, a premium fleece sweatsuit, vintage-style heritage crewneck, and a range of tees and gym wear staples, plus a multi-print tote and classic sport cap.
“Degrassi and OVO share deep Toronto roots, with ties that reach back to Jimmy Brooks and some of the franchise’s most memorable years,” said Ben Peace, EVP franchise at WildBrain. “Drawing inspiration from the iconic Panthers athletic program, the collection captures the school spirit and athletic tradition that generations of fans have come to associate with Degrassi. As we approach the 25th anniversary of Degrassi: The Next Generation in October, it feels like the perfect moment to celebrate the franchise’s cultural legacy with this collaboration.”
The OVO x Degrassi Collection launches this week through OVO’s website worldwide and at OVO stores across Canada. It will also be available at OVO’s location at The Grove in Los Angeles.
