Ahead of the launch of its new preschool series MaeBee on CBeebies and BBC iPlayer, Karrot Entertainment is launching a new commercial division to drive L&M and distribution opportunities for the brand and its other original properties.
Karrot Kids will drive consumer products programs, brand partnerships and content distribution for Karrot Entertainment’s stable, which also includes Sarah & Duck. MaeBee, created by Tim and Becca O’Sullivan, is produced in partnership with Kavaleer Productions. Commissioned by CBeebies, France Télévisions and RTÉ, with ABC recently acquiring broadcast rights for Australia, it is being distributed globally in non-English-speaking territories by France TV Distribution. Karrot retains English-language territories and global licensing rights. Puffin has the global publishing rights.
“Karrot has always been driven by original ideas, memorable characters and great storytelling,” said Ashley O’Kane, head of licensing and partnerships at Karrot Entertainment. “With Karrot Kids, we are taking the next step in how we build and manage those brands beyond the screen. MaeBee is a fantastic starting point: it has a distinctive world, characters with real warmth and humor, and the backing of major broadcasters from launch. We’re looking forward to meeting partners who share our ambition to build something genuinely special around MaeBee, while also unlocking new opportunities for our wider portfolio.”
