The Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım), distributed by Eccho Rights, has been licensed to Mediaset in Italy.
The series premiered on Canale 5 this August and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity. The series was made by O3 Medya for Star TV and is the latest Eccho Rights series to air on the Italian broadcaster, which previously carried My Home My Destiny, Everywhere I Go, Brave and Beautiful, and Kurt Seyit and Sura.
Last week, STAR Life in Portugal acquired the series along with Everywhere I Go. The series has also traveled as a format with remakes in Greece and Slovakia.
Melis Hamamcıoğlu, director of digital media acquisition and content sales at Eccho Rights, who concluded the deal, said, “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”
