Curtis “50 Cent” Jackson and his G-Unit Film & Television are working with VICE Studios and Starbreeze Entertainment on the adaptation of the video game franchise PAYDAY.
The game launched in 2011 and has a global user base of more than 50 million. Earlier this year, VICE Studios secured the film and TV adaptation rights to the franchise in a deal with Starbreeze Entertainment.
“G-Unit Film & TV has built cinematic crime stories that connect with audiences around the world,” Jackson said. “Teaming up with VICE Studios and bringing the world of PAYDAY to the screen gives us the chance to build something big, a high-energy franchise that pushes the heist genre forward.”
“PAYDAY has always been about the fantasy of getting away with it,” said Adolf Kristjansson, CEO of Starbreeze Entertainment. “Curtis and G-Unit don’t do subtle, and neither do we. This is not about playing it safe; it’s about doing the franchise justice with people who are as immersed in the world as we are.”
“VICE has always been drawn to stories that live outside the lines, and PAYDAY is exactly that kind of world,” said Amy Powell, president of VICE Studios. “G-Unit understands what makes PAYDAY tick, and they’re bringing a perspective that’s true to the franchise without playing it safe.”
