GoQuest Media and Rains Pictures are making a second season of the Turkish drama Arafta after season one landed deals in 19 markets and delivered more than 850 million views on its official YouTube channels.
A 100-episode second season is now in production, following a similar YouTube-first strategy. Platforms on board include Amazon MX Player in India, Kanal 7 in Turkey, and Vidio in Indonesia, with additional deals closed across Romania, Hungary, Latvia, and other key markets. There are five channels for the show (Turkish, Arabic, Urdu, Spanish, and English), for a total of more than 2.5 million subscribers.
Vivek Lath, MD at GoQuest Media, said: “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying. Most of our international deals were closed after audiences had already seen the series on YouTube, with partners seeing clear value in the YouTube-first strategy and the scale of awareness, traction, and audience connection it had already generated for the series. That is a strong signal for how scripted content travels today, and it is why we are moving into season two with the same approach.”
Sevda Kaygısız of Rains Pictures added, “Arafta is not just a successful project for us; it is a reflection of our belief in powerful storytelling, layered characters, and building a genuine emotional connection with the audience. From day one, our goal has been to push the boundaries of the daily drama format and create a more elevated, universally resonant narrative. The speed and intensity with which audiences have embraced this world has been a clear validation of that vision. Our decision to move into Season 2 so quickly is not driven by success alone, but by the depth of the story we still have to tell and the evolving journeys of our characters. Together with GoQuest Media, we aim to position Arafta not just as a series but as a globally relevant brand. In the new season, while preserving the same emotional core, we will take the story to a much deeper and more expansive level.”
