Revealed at ITV Studios’ London TV Screenings event as the company introduced its new Studio 55 brand-partnerships division, It Started With A Kiss, a new podcast produced by Twofour with Tinder as a sponsor, arrives on April 28.
Hosted by Amy Spalding and Gareth Valentino, stars from Twofour’s I Kissed A Girl and I Kissed A Boy, each episode of the ten-parter will see a famous face stop by for a conversation about modern dating.
Will Scougal, EVP of brand and commercial partnerships at ITV Studios, said, “It Started With A Kiss is exactly the kind of project Studio 55 was built to create. It brings together a brilliant piece of IP, standout talent, and a partner like Tinder in a way that activates the fans and connects to the audience. This isn’t about traditional sponsorship—it’s about building format partnerships where brands are part of the story from day one. With Twofour, Amy and Gareth, we’ve created something that feels culturally relevant, platform-first, and rooted in real fan conversation around modern dating. It’s a great example of how Studio 55 is working with partners to create new IP that can live and grow beyond a single platform.”
Nina Clement, EP of It Started With A Kiss, said: “With each iconic guest, you can expect they’ll be spilling the tea, embracing honest and intimate conversation, and laughing until last orders as they take them on a date to remember. Strap in, because it might end in a kiki but…It Started With a Kiss!”
