In its first distribution alliance outside of CTV and mobile devices, wedotv is working with 3 Screen Solutions (3SS) to bring its slate of FAST channels to the 3Ready Content Bundle for in-car entertainment systems.
A curated selection of channels will be featured in the in-car systems powered by 3SS’s 3Ready Automotive solution, including Škoda Play. The channels will be localized for each market and include wedotv Movies for the U.K., Italy, and DACH, Benelux, and Nordic regions; wedotv Auta for Poland; wedotv True Stories for DACH; and wedotv Cars and wedotv Big Stories across all regions.
Iza Piotrowska, SVP for global business development at wedotv, commented, “We have always taken a multiplatform distribution approach, with the goal of making our channels available to consumers wherever and whenever they want to watch. Working with 3SS allows us to extend that reach into the in-car environment.”
Anna Michalowska, head of content partnerships at 3SS, added, “Bringing engaging, relevant content into the car is not about volume; it’s about content fit, localization, and seamless integration. wedotv strengthens our content ecosystem with a diverse portfolio of FAST channels that are already proven across multiple markets. Together, we enable OEMs to deliver entertainment experiences that feel cohesive, scalable, and ready for real-world deployment.”
Škoda Play is available in selected models. To watch video content, the vehicle must be stationary.
