DAZN is building a network of 48 content creators, one for each country participating in the 2026 FIFA World Cup, to deliver a fan-first perspective on the highly anticipated football tournament.
DAZN48 launches today with the kickoff of a global search for creators. Each will serve as the sports streamer’s fan correspondent for that market, delivering social‑first content, daily reactions, and cultural storytelling for DAZN’s global platforms and digital presence.
Quim Domenech, EVP of global content and editorial at DAZN, said: “DAZN48 will place fans at the center of the World Cup. Creator‑first content brings an authenticity, immediacy, and cultural relevance that resonates deeply with our users. By empowering creators to tell their stories, we’re delivering a richer and more personal way to experience the tournament that reflects how football is lived and felt by fans around the world.”
