Genius Sports is bringing visual augmentations, in-game data, and premium new sponsorship inventory to TelevisaUnivision’s Liga MX coverage to enhance the viewership experience and deliver more opportunities for advertisers.
Powered by AI, the integration gives fans in-game outcomes, player milestones and win probabilities during live broadcasts of Liga MX, which is the most-watched soccer league on TelevisaUnivision’s U.S. networks. With Genius Sports Moments, on-screen insights will be used to create real-time advertising triggers, creating new sponsorable broadcast inventory. The integration launches this weekend with the Toluca FC vs Atlas F.C. match.
Genius Sports’ AI and data platform GeniusIQ is deployed across Liga MX stadiums.
“We’re excited to officially launch our partnership with Genius Sports, bringing live insights directly into our leading Liga MX broadcasts,” said Andrew Captan, EVP of U.S. sports sales at TelevisaUnivision. “As the league commands massive viewership on our networks and platforms, this presents a unique opportunity to deepen fan engagement among U.S. Hispanic audiences and drive innovative value for our advertisers.”
“Creating new sponsorship inventory within live games is a key priority for leagues and broadcasters,” said Sean Conroy, EVP of rights and partnerships at Genius Sports. “Genius Sports Moments uses live game data to power real-time insights for fans while taking key moments in the action and turning them into sponsorable inventory for brands. It gives fans a more engaging Liga MX broadcast while creating valuable new commercial opportunities for TelevisaUnivision and the league.”
