Samsung TV Plus is bringing Red Bull TV to France following several successful European launches for the FAST channel.
France is the 14th Red Bull TV launch for the platform in EMEA, which has already brought it to Spain, Germany, the U.K., Italy, and more. It will be localized in France, delivering live event programming and originals around motorsport competitions, cliff diving championships, skateboarding events, mountain biking tournaments, and premium documentaries and series focused on sports and culture. Highlights include Red Bull Cliff Diving Italy, Red Bull Rampage Women and Men, Red Bull Hardline Canada, and Red Bull BC One Toronto.
Chris Gregory, head of content development at Samsung TV Plus EMEA, commented, “This expansion with Red Bull represents our continued investment in premium sports and lifestyle content in local markets. Red Bull has established itself as a key content partner for us with its strong audience engagement, particularly with younger demographics. Their live event and original content offering strengthen our regional portfolio, and we’re confident this localized model will continue to drive growth across EMEA.”
This deal was brokered by Antoine Chotard, country lead for France and MENA at Samsung TV Plus EMEA.
