Welsh pubcaster S4C has signed a three-year renewal deal for the rights to carry Welsh domestic football.
Sgorio will remain home to free-to-air coverage of the Novira Cymru Premier, the Genero Adran Leagues, the FAW Welsh Cup and the Bute Energy Welsh Cup.
Selected Novira Cymru Premier fixtures will be shown live on S4C Clic, BBC iPlayer and Sgorio’s YouTube channel. Matches will be available with English and Welsh commentary.
Sue Butler, head of sports at S4C, said, “S4C has been at the forefront of Welsh domestic football coverage, and S4C remains the leading free-to-air broadcaster of Welsh domestic football, bringing supporters live action, highlights and stories from clubs and communities across Wales.”
Jack Sharp, head of domestic leagues at the Football Association of Wales, added, “We are delighted to continue our partnership with S4C, which will see an increased number of domestic football fixtures broadcast free to air for supporters across the UK. S4C has long been a fantastic champion of Welsh football, and it was important to ensure our relationship continued as we embark on an exciting new adventure in the Novira Cymru Premier. Expanding our free-to-air coverage alongside the launch of Cymru Football TV has been a key pillar of our broadcasting strategy. Working with S4C, we will enhance the visibility, accessibility and reach of the domestic game, ensuring more supporters than ever before can engage with Welsh football, helping us continue to grow the profile of our competitions.”
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