Speaking at NEM Dubrovnik, Jens Richter, CEO of commercial and international at Fremantle, laid out the content powerhouse’s growing digital footprint, the power of legacy brands, and the nimbleness needed to navigate a constantly shifting media ecosystem.

Fremantle has placed FOX's Baywatch reboot with Sky and NOW in the U.K. and Ireland.

Toyota is on board for a season-long integration and placement inside FOX Entertainment's upcoming Baywatch reboot, expected to land in the 2026-27 season.