Digital i has released a new report charting YouTube engagement trends, with the social platform recording gains across demos, especially among men aged 55 to 64.

U.S.subscription streaming consumers are increasingly committed to finishing entire series, with view-through rates reaching a three-year high in 2025, according to data from Digital i.

Digital i has released findings of its study into audience and content trends among Netflix users in three Asia-Pacific markets, finding a preference for U.S. fare among Australian audiences.

New data released by Digital i research says that women aged 35 and older are leading viewership of microdramas on YouTube, with "significant" under-viewing from men in all age groups.

Doing a deep dive into audience behavior at Netflix, Disney+, Prime Video, and HBO Max in the U.S. and Europe, Digital i has found that "low-friction" content—franchises, kids' and family fare, and big movie releases—are key to retaining infrequent viewers that are likely to churn.