Gen A to Z

Gen A to Z: It’s a Bing Thing with Acamar Films’ Mikael Shields

Mikael Shields, CEO of Acamar Films, shares Bing’s success story, discussing how the brand has scaled its digital and off-screen presence and steering the indie through the complex kids’ media ecosystem.

Gen A-Z: Unlocking Value with VIEWED’s Terence Mbulaheni

Terence Mbulaheni, who runs the digital agency VIEWED, weighs in on monetizing legacy kids' content on YouTube and best practices for engaging young viewers on the platform.

The SwitchScreen: Discovery First with TeamFalco’s Nico Lockhart

Nico Lockhart of TeamFalco discusses challenges and best practices for launching new kids' IP, particularly focusing on YouTube engagement, the impact of algorithms, and the importance of understanding audience needs, in the latest episode of ScreenMDM Talks' The SwitchScreen strand.
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