Goalhanger's Tony Pastor, Electrify's Ian Shepherd, and Complexly's Julie Walsh Smith have joined the agenda of the World Congress of Science & Factual Producers (WCSFP) as the event ups its focus on digital media.

U.K. podcaster producer Goalhanger, cofounded by Gary Lineker, has expanded its business with the creation of a ventures arm, kicking it off with an investment in Invisible Media and a commercial pact with Backyard Cricket.

The two-day creator economy strand at MIP London is set to feature main-stage keynotes from YouTube's Pedro Pina and Goalhanger's Tony Pastor and Sidemen's Victor Bengtsson and Adam Cohen.