A comprehensive report from Holywater Tech and Owl & Co has projected that the global vertical video business outside of China will hit $150 billion in revenues this year, a gain of more than 40% on last year, with dedicated microdrama apps generating $4 billion.

MIPCOM Cannes has unveiled its microdrama and vertical content agenda with a raft of headline keynotes and panelists, including Anthony E. Zuiker and Holywater's Anatolii Kasianov.

Holywater, which operates the My Drama app for vertical series, has expanded its AI capabilities through the acquisition of Jeynix.