FAST is now a fixture of the U.S. media ecosystem, "not a fallback," Hub Entertainment Research says in its latest report, which also calls creator content the "next conversion engine."

As more and more platforms get into the sports rights business, fans are having a much harder time finding the coverage they want, Hub Entertainment Research indicates in a new study.

Hub Entertainment Research has issued its predictions for the key trends to watch in 2026, including a boom in niche sports, more bundles and YouTube's continued big-screen dominance.