Sports, returning broadcast dramas, and frigid temperatures helped power television viewing to a 12-month high last month, according to Nielsen's The Gauge, with streaming still in the lead with a 47% share of watch time.

Some 124.9 million viewers tuned in to Super Bowl LX this past weekend, down slightly from the 127.7 million who watched last year's milestone match, Nielsen says.

Enhancing its measurement capabilities, Nielsen is piloting a program to track co-viewing, beginning with the Super Bowl this weekend.

Disney, Warner Bros. Discovery, Hallmark, Netflix, and Prime Video all delivered notable gains in the December edition of Nielsen's Media Distributor Gauge, with Disney scoring the biggest multiplatform bump, thanks to sports and holiday movies.

In December, streaming platforms secured 47.5% of all viewership in the U.S., breaking the previous record set in July, according to Nielsen’s The Gauge, driven by the NFL and Stranger Things.