Wattpad is working with ReelShort to adapt three of its popular webnovels into microdramas.

ReelShort has expanded its significant Southeast Asian footprint, aligning with Singtel CAST in Singapore and Telkomsel in Indonesia.

A slate of titles from ReelShort is launching on Indonesian streaming platform Vidio.

2026 is proving to be the breakout moment for vertical video, according to Joey Jia, whose Crazy Maple Studio, owner of the ReelShort app, is on track to top $1 billion in revenues this year.

Microdrama revenues outside of China are expected to hit $3.6 billion this year, rising to $9.5 billion by 2031, according to Media Partners Asia (MPA), with ReelShort/Crazy Maple Studio among a handful of dominant players, generating revenues of more than $1 billion this year.