ScreenMDM Extra: Winning the Living Room Battle—Europe’s BVOD Advantage
“Total video thrives through collaboration” is the headline of RTL AdAlliance CEO Stéphane Coruble’s introduction to the latest edition of the company’s The Living Room Study. ScreenMDM Extra explores some of the study's key findings and recaps insights from Coruble and ITV's Kelly Williams on the BVOD advantage with audiences.



