The combined Paramount/Warner Bros. Discovery streaming platform would reach 57% of all U.S. internet homes, Parks Associates says, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach.

HBO Max had 1.5 million sign-ups in the first five days of its U.K. launch, according to Ampere Analysis, with its Sky bundle key to early subscriptions.

Live sports and event programming were the primary drivers of new SVOD subscriptions in the U.S. last year, new Ampere Analysis data indicates, delivering peaks for Prime Video, Disney+, Hulu, Paramount+, Max, and Netflix.

AVOD platforms outpaced SVOD services in catalog growth in 2025, Ampere Analysis indicates, led by Tubi in the U.K.